WIRED / Ok Go - Architecture and Design photographer

OK Go / Red Star Macalline commercial BTS

published in Wired DE, May 2015

blue paint, shelves, cupboard, painted items, white items, chinese characters, optical illusion, corner wall, anamorphosis, set design

anamorphosis, bathtub, lamps, red, yellow, blue, purple, 2天来了, set design

American rock band OK Go was hired by Redstar Macalline, the largest Chinese furniture chain to direct a commercial, shot in one take and featuring their signature optical illusions and practical effects.

I was commissioned by the German edition of the magazine WIRED to create a photographic behind-the-scene for an article published in their May 2015 edition.

tim nordwind, ok go, purple sofa, optical illusion, filmer

set design, deconstructed, anamorphosis, blue paint, white paint, shelves, items, side view

side view, anamorphosis, ceiling lamps, bathtub, painted, colors

mirror, lamps, ladder, chinese workers, set design, white background

filming rig, rotating room, barrel, running, tim nordwind, optical illusion

yellow walls, blue floor, red bed, chinese characters, anamorphosis, set design

Using Format

benoit florençon architecture & design photographer

OK Go / Red Star Macalline commercial BTS

benoit florençon
architecture & design photographer